Sigma Beauty

When you stand on the beach, the sun shines off the water, creating a radiant scene that may inspire your next beauty look. Take a hint from the ocean this summer and use beauty tools to give your complexion and eyes more sparkle and glow. Don’t stop at the beach, though. Go beyond those beachy resort vibes and put yourself in the water with the beach beauties and mermaids using the following inspiration. Ocean-Eyed Mermaid Makeup Mermaid eyes were once an elaborate, ethereal look that involved a whole pastel palette and maybe even some press-on jewels. While you can still play with that look and enjoy the all-out glam of a mermaid-inspired palette, there are simpler ways to wear mermaid eyes.  Choose an eye primer, a cooler pigment, and a glittery, translucent color to create a shimmery, sparkling look with your makeup brush . You’ll look like a mermaid who has just crested over the water to admire the shore. You don’t need too much dimension here because a pigment ...

When you think of winter, rosy cheeks, a strong lip, and eyeshadow colors reminiscent of the season likely come to mind. Find a trusted beauty brand with mindful formulations made to go on smooth for winter-inspired looks that shimmer like the snow and last all day. Build Your Coverage Light or full coverage is always up to you, but it’s a good idea to start light when you want to feel like you’ve achieved the perfect look at the end of your beauty routine. By building the coverage to get your desired effect, you can add more as-needed or spot-correct with concealer and highlight your favorite features. A skin-perfecting formula with the hydrating skincare benefits of a moisturizer can help nourish your complexion while providing the freedom to customize your coverage for your ideal dewy finish. You can also apply it with a cosmetic brush designed for foundation, so you get that same icy smooth finish you love. Make Your Eyes Pop From shimmering snow to icy temps, winter beauty in...

  There’s nothing quite like a fun, creative beauty routine to give you confidence in your appearance and products. And anyone who has ever applied makeup understands the difference high-quality brushes can make. These are the tools you use to create a smooth finish for your makeup, and the quality of your brushes determines how well you achieve your look. That said, not just any brush will do. You need a cosmetic brush that will hold, apply, and blend beauty and skincare products again and again without compromise. After all, you invest time, money, and effort in your beauty routine, so you want the results to last. Thankfully, the right brush design will deliver those results repeatedly. Here are three components to look for in high-quality beauty brushes. Interlocking Technology When you look at a cosmetic brush and see the metal tubing between the handle and the bristles, that’s called a ferrule. As a tween or young teen, you might have used a brush with a ferrule that felt ...